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Art, Design & Marketing

Art, Design & Marketing

Arts, Design, & Marketing Degree

Key Program Features: Real-world experience, small class sizes, hands-on learning, professional opportunities, and an engaging faculty.

At Hocking College, students develop the skills necessary to become accomplished artists in the two-year art and design degree program.

Whether you are already an established artist or you’re just beginning to explore your artistic side, this program offers you an opportunity to develop techniques and professional skills to be competitive in your field.

Learn how to build a professional portfolio of creative work, develop marketing skills related to the business of art and experience the fundamentals of gallery operations through hands-on learning opportunities.

The Art, Design and Marketing program offered at Hocking College prepares students for a wide range of opportunities in the field of art, design and marketing, and the business principles provide a well-rounded education that allows students to enter the workforce with confidence.


The following outcomes are skills, behaviors, and attitudes cultivated in students seeking the Associate of Applied Business in Art, Design and Marketing:

  • Curate an art gallery or mobile business.
  • Develop an effective portfolio that leads to successful marketing and entrepreneurship.
  • Set up, maintain, and manage a safe and effective studio.
  • Demonstrate knowledge of context and history of arts and crafts.
  • Develop a high level of skills in craftsmanship and design through the art-making process.

 

Program Overview

The curriculum is composed of two tracks, 3D studio and 2D studio. The 3D studio area includes glass and ceramics. Glass specialization offers classes in glassblowing, flameworking, fusing, casting and other sculptural applications. Ceramics offers courses in sculpture, dinnerware, raku and wheel throwing. The 2D studio offers photography, drawing and painting.

Work with reputed and respected artisans to develop skills in a particular studio area. As seniors, students will represent their chosen studio area by exhibiting a final series of artwork in the annual Senior Art Exhibition displayed in a final exhibition. This project counts as the Art, Design and Marketing capstone. Portfolio development and interviews may lead to internship opportunities.

Through business and marketing courses, students develop presentation, marketing and management skills while learning to handle taxes, permits, pricing and distribution. Network with working artisans and statewide arts organizations.

 

Additional Outcomes

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Hocking College

2018 - 2019 Associate of Applied Business in Art, Design and Marketing

Total Credit Hours:
61.0

Estimated Course Fees:
$3,889.00

Class Hours: 43.0
Lab Hours: 30.0

Total Credit Hours:
62.0-66.0

Estimated Course Fees:
$3,366.00-3,801.00

Class Hours: 46.0-50.0
Lab Hours: 26.0

 

Hocking College Reserves the right to modify curricular requirements, to change course content, and change course fees at any time.
  COURSE NO. FIRST SEMESTER Class Hours Lab Hours Credit Hours Course Fee
  ART-1101 Design I (2D) 2.00 2.00 3.00 $325.00
  IM-1101 Computer Graphics 2.00 2.00 3.00 $225.00
  ENGL-1510 English Composition I 4.00 0.00 4.00 $50.00
  GS-1000 HC Cornerstone 1.00 0.00 1.00 $80.00
  ART-1100 Introduction to Studio Art 3.00 2.00 4.00 $300.00
    Totals 12.00 6.00 15.00 $980.00

  COURSE NO. SECOND SEMESTER Class Hours Lab Hours Credit Hours Course Fee
  ART-1110 Art Appreciation 3.00 0.00 3.00 $30.00
  ART-1202 Art Studio II (2D) 2.00 2.00 3.00 $300.00
  ART-1205 Art Studio II (3D) 2.00 2.00 3.00 $300.00
  ART-1102 Design II (3D) 2.00 2.00 3.00 $325.00
  MATH-1103 Applied Mathematics 2.00 2.00 3.00 $182.00
    Totals 11.00 8.00 15.00 $1,137..00

  COURSE NO. THIRD SEMESTER Class Hours Lab Hours Credit Hours Course Fee
  BUS-1110 Marketing 2.00 2.00 3.00 $92.00
  ART-2142 Art Studio III (2D) 2.00 2.00 3.00 $300.00
  ART-2125 Art Studio III (3D) 2.00 2.00 3.00 $300.00
  ART-1115 Drawing (2D) 2.00 2.00 3.00 $220.00
  ART-2120 Community and The Arts 2.00 2.00 3.00 $200.00
    Totals 10.00 10.00 15.00  $1,112.00

  COURSE NO. FOURTH SEMESTER Class Hours Lab Hours Credit Hours Course Fee
  ART-1113 Oil Painting (2D) 2.00 2.00 3.00 $220.00
  ART-2260 Art Marketing Portfolio Development (SL) 2.00 2.00 3.00 $100.00
  COMM-1130 Speech 3.00 0.00 3.00 $40.00
  ART-2100 Art Studio Capstone 3.00 2.00 4.00 $300.00
  *** Social Science / Psychology Elective 0.00 0.00 3.00 -
    Totals 10.00 6.00 16.00 $660.00
FIRST SEMESTER
Class Hours: 11.00-12.00 Lab Hours: 6.00 Cost: $930.00-$1,030.00

SECOND SEMESTER
Class Hours: 12.00-13.00 Lab Hours: 6.00 Cost: $727.00-$902.00

THIRD SEMESTER
Class Hours: 12.00-13.00 Lab Hours: 6.00 Cost: $734.00-$834.00

FOURTH SEMESTER
Class Hours: 11.00-12.00 Lab Hours: 8.00 Cost: $975.00-$1,035.00

Additional Resources

Arts, Design & Marketing DegreeA Career in Arts, Design & Marketing Offers a Variety of Colorful Opportunities:

Your associate's degree in Art, Design and Marketing offers you a wide variety of employment opportunities such as artist/entrepreneur, entry-level gallery associate, and regional art business manager.

Students should be aware that salary requirements will heavily vary in this industry.

View the occupational profile



 

Why Choose the Arts, Design & Marketing Program at Hocking College? 

We've got a few reasons. Watch the video below and see for yourself.

Student Learning Outcomes 

Student Learning Outcomes (SLOs) are statements of what a student will be able to do when they have completed a program. They represent the knowledge and skills a program has determined are most important for students to gain from that program and include both the Success Skills (institutional outcomes) and Program Outcomes. SLOs are specific and measurable so the program can accurately assess the degree to which students have achieved each outcome, and they align with college and institution mission and values. Data on the achievement of SLOs is used to make improvements in the program and increase student success. 

Success Skills

  • CE - Communicates Effectively
  • PA - Maintains Professional Skills and Attitudes
  • CT - Demonstrates Learning Critical Thinking, and Problem Solving Skills
  • ET - Maintains a Code of Ethics
  • HR - Practices Human Relations Skills
  • MS - Demonstrates Math Skills
  • GA - Demonstrates Community, Cultural and Global Awareness
  • IT - Implements Career-Appropriate Technology

To learn more about each of these, click here.

Program Outcomes

The following outcomes are skills, behaviors, and attitudes cultivated in students seeking the Associate of Applied Business in Art, Design and Marketing:

  • Curate an art gallery or mobile business.
  • Develop an effective portfolio that leads to successful marketing and entrepreneurship.
  • Set up, maintain, and manage a safe and effective studio.
  • Demonstrate knowledge of context and history of arts and crafts.
  • Develop a high level of skills in craftsmanship and design through the art-making process.
Download 2017-2018 Data 


Retention Rates

Retention rates are determined by the office of Institutional Research utilizing the following criteria:
  • All registered fall/autumn students with registration status for the following fall/autumn.
  • Excludes special populations - College Credit Plus, Non Degree, Online Military and University Center.
  • Potential for upcoming fall/autumn excludes graduates from that fall/autumn, spring and summer terms.
Academic Year Retention Rate
2016 - 2017 54%
2015 - 2016 54%
2014 - 2015 54%

2017 - 2018 Retention Rate: N/A

2016 - 2017 Retention Rate: N/A

2015 - 2016 Retention Rate: N/A

2014 - 2015 Retention Rate: N/A

2013 - 2014 Retention Rate: N/A

 

Graduation Rates 

Graduation rates are determined by the office of Institutional Research. To ensure appropriate time for data collection, this report will be run and posted annually in the last week of September for the previous academic year. It should be noted that annual graduation rates may change as students continue to graduate. The following criteria will be utilized for the calculation of graduation rates:

  • Overall Program Completion Rate is defined as a percentage of the ratio: 

    All graduates of the program
    _________________________________________________________________
    All students with the program in their history of programs of study

  • For the purposes of reporting, the program completion rates are aggregated by academic year of entry.
  • A student is considered to have completed or graduated from a program or certificate by virtue of having been awarded the degree or certificate.
  • A student is considered to be undertaking activity in a program of study for the duration of time that they are in an active status in a program or certificate. This is defined by having a Program of Study with a status of ‘A’ during the duration of time they are taking coursework.  Should a student move in and out of active status in a program of study while continuing to take coursework, we only take into account the student’s activity while the program has an active status for that particular program of study.
Academic Year Graduation Rate
2016 - 2017 8.77%
2015 - 2016 37.5%
2014 - 2015 23.4%

2017 - 2018 Graduation Rate: N/A

2016 - 2017 Graduation Rate: N/A

2015 - 2016 Graduation Rate: N/A

 

2017 - 2018 Employment Rate: N/A

2016 - 2017 Employment Rate: N/A

2015 - 2016 Employment Rate: N/A

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