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Fashion Design and Retail Merchandising

Fashion Design and Retail Merchandising

The Fashion Design and Retail Merchandising program will provide students with a two-year pathway to the vast fashion and retail industry.  

The Fashion Design and Retail Merchandising program is strategically designed to deliver technical apparel development training, valuable product development and consumer research experience, entrepreneurial retail expertise, and industry-specific technology training necessary to succeed in the fashion industry now and in the future.

With access to our comprehensive fashion studio, students can make their dreams a reality. The sewing lab is equipped with industry-standard machinery and our retail lab space offers real-world experience as students develop and run entrepreneurial ventures within the college. The dye and print labs feature capacity for textile-based exploration and small batch production including screen printing and custom-colored fabrics. Integrated technology curriculum gives our students an edge with 3D rendering capabilities using CLO software and access to Adobe suite. Our mission is supported through intercollegiate partnerships, professional industry partnerships, and visiting guest professionals.


This degree program will prepare students to gain employment in creative or technical fields in the fashion industry at the corporate level, emerging small business level, or in entrepreneurship as a fashion-based start-up.

Hocking College offers all-inclusive pricing and works with students to assure they have complete college funding, including financial aid, before they start classes. Please reference the course curriculum tab for program costs.

All-inclusive pricing includes the following:


$300......Learning Fee

$20........Health Center Services

$75........Career Center Services



$275....Smart Start*

Pricing for housing and meal plans can be found here.

*Recommended for all first-year college students.

Student Learning Outcomes (SLOs) are statements of what a student will be able to do when they have completed a program. They represent the knowledge and skills a program has determined are most important for students to gain from that program and include both the Success Skills (institutional outcomes) and Program Outcomes. SLOs are specific and measurable so the program can accurately assess the degree to which students have achieved each outcome, and they align with college and institution mission and values. Data on the achievement of SLOs is used to make improvements in the program and increase student success. 

Outcomes from the Fashion Design and Retail Merchandising Program at Hocking College

The following outcomes are skills, behaviors and attitudes cultivated in students seeking an Associate of Applied Business in Fashion Design and Retail Merchandising:

1. Consumer Analysis:  Build critical research skills related to consumer buying patterns, cultural influences, trend forecasting, merchandising strategies, and consumer marketing by performing in-depth human studies and market research. 

2.  Complete Product Life Cycle: Form a strong technical foundation through a curriculum strategically designed to mirror the full product life cycle followed by final semesters building their own personal brand, receiving industry feedback, and launching their product for direct sale during the maker’s market as the culmination of their degree. 

3.  Apparel Technical Skills: Develop technical skills in apparel design, garment construction, textiles manufacturing, product development, garment manufacturing and apparel quality control. 

4.  Entrepreneurial Logic: Apply critical thinking and entrepreneurial problem-solving skills during hands-on learning development and industry-related job experiences. Develop practical business knowledge key to running a successful apparel-based entrepreneurial business through traditional or e-commerce outlets.  

5. Technology in Fashion: Develop computer-based skills relevant to the fashion industry by utilizing the technology required throughout the full product development cycle.  

6.  Fashion Portfolio Development: Develop a thorough understanding of the requirements of a fashion portfolio, fashion industry-specific resume, future employer research requirements and interview best practices in order to achieve an entry-level role in the fashion industry.   

Success Skills

  • CE - Communicates Effectively
  • PA - Maintains Professional Skills and Attitudes
  • CT - Demonstrates Learning Critical Thinking, and Problem Solving Skills
  • ET - Maintains a Code of Ethics
  • HR - Practices Human Relations Skills
  • MS - Demonstrates Math Skills
  • GA - Demonstrates Community, Cultural and Global Awareness
  • IT - Implements Career-Appropriate Technology

To learn more about each of these, click here.

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