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Sports Management

Sports Management Program Description

Hocking College’s Sports Management program prepares students for many entry-level jobs in the sport and athletic industry including sports business, sports administration, sports marketing, sports communication, sports facilities management, and sports entertainment. The degree also serves as a pathway for students to continue their education to earn an advanced degree in Sports Management.

The curriculum focuses on preparing students to work in sports organizations at the local, collegiate, and professional levels. The program provides students with an education that features real-world amateur and professional sports experiences and interactions with professionals in the industry. In addition to business concepts and theories, students will learn new perspectives and skills in athlete, facilities, and project management, as well as problem-solving, leadership, and ethical decision-making.

According to the Bureau of Labor Statistics (BLS), there is a positive outlook for jobs with sports management degrees. The BLS predicts that job growth in sports management will grow faster than average for some areas of the field through 2028 because of expansion due to multi-billion dollar profits from the sports industry.

Hocking College offers all-inclusive pricing and works with students to assure they have complete college funding, including financial aid, before they start classes. Please reference the course curriculum tab for program costs.

All-inclusive pricing includes the following:


$300......Learning Fee

$20........Health Center Services

$75........Career Center Services

Not included in the All-Inclusive Pricing


Pricing for housing and meal plans can be found here.


Student Learning Outcomes (SLOs) are statements of what a student will be able to do when they have completed a program. They represent the knowledge and skills a program has determined are most important for students to gain from that program and include both the Success Skills (institutional outcomes) and Program Outcomes. SLOs are specific and measurable so the program can accurately assess the degree to which students have achieved each outcome, and they align with college and institution mission and values. Data on the achievement of SLOs is used to make improvements in the program and increase student success. 

Outcomes from the Sports Management Program at Hocking College

The following outcomes are skills, behaviors, and attitudes cultivated in students seeking a degree in Associate of Applied Science in Sports Management:

  1. Demonstrate the ability to define, describe and explain basic concepts of sport management and leadership necessary for success in the sport management profession.
  2. Understand legal concepts within the sport workplace and evaluate the role of sport governance agencies, including their authority, organizational structure, and functions.
  3. Recognize diversity issues in sport management and explain that sport is influenced by cultural traditions, social values, and psycho-social experiences and demonstrate sensitivity to diversity issues in interacting with clients and customers.
  4. Apply fundamental marketing concepts and event management principles to the sports industry by developing a marketing plan specific to a product in the sports industry which demonstrates why budget, sales and finance is a critical component of all sport-related industries.
  5. Demonstrate the ability to network within the sporting world.
  6. Develop professional skills through classroom learning, collaborative work and experiential learning through internships.
  7. Develop a diverse set of fundamental principles and skills, including skills in business, finance, sales and marketing used for producing a sporting event from beginning to end.
  8. Analyze the advantages of sports analytics for both on-field performance and off-field business decisions, and examining current research to encourage creative thought of future development.

Hocking College Institutional Learning Outcomes

1) Demonstrate sound critical thinking, information literacy and technological competency in the production of academic writing and presentations

2) Apply the methods of mathematical, statistical or analytical reasoning to critically evaluate data, solve problems and effectively communicate findings.

3) Demonstrate an awareness of the social, political and economic forces which shape individuals, institutions and communities in the modern world.

4)Understand social justice and the diversities and complexities of the cultural and social world past and present and come to an informed sense of self and others.

5)Demonstrate a foundation of knowledge in the natural sciences based on theory and laboratory skills.

6) Cultivate ethical values, personal wellness and personal learning strategies in the development of the whole person, mind, body and spirit.

7) Integrate content material to application in the workforce and apply discipline specific knowledge and skills to successfully transfer or effectively meet the expectations of internships, workplace, volunteerism and/or entrepreneurship endeavors.

8) Utilize the ethical and professional application of current information technology and tools effectively.

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